Privacy policy
Privacy Policy
Last updated: March 2026
Flarestead ("we", "our", "us") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit, browse, or make a purchase on our website. We believe transparency is the foundation of trust, and we want you to feel confident every time you shop with us.
We operate in full compliance with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA) and other relevant federal and state regulations.
1. Information We Collect
When you visit our website, create an account, or place an order, we may collect the following categories of personal data: your full name, email address, shipping and billing address, phone number, payment information (processed securely through Shopify Payments and PayPal — we never store your full card details on our servers), browsing behaviour and interaction data on our website, device information including browser type, operating system, and screen resolution, and your IP address.
We collect this data to provide you with the best possible shopping experience and to ensure your orders are processed accurately and efficiently.
2. How We Use Your Information
We use your personal data to process, confirm, and fulfil your orders, communicate with you regarding your purchase status, shipping updates, and delivery tracking, personalise your browsing experience based on your preferences, improve our website functionality, product offerings, and customer service, run advertising campaigns through Meta (Facebook/Instagram) and Google Ads to show you relevant products, prevent fraudulent transactions and ensure the security of our platform, and comply with legal obligations where applicable.
We will never sell, rent, or trade your personal information to third parties for their own marketing purposes.
3. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your shopping experience and help us understand how our website is used. This includes essential cookies that are strictly necessary for the website to function (such as cart and checkout functionality), Meta Pixel to measure and optimise the effectiveness of our advertising campaigns across Facebook and Instagram, and Google Analytics to collect anonymised data about how visitors navigate and interact with our website, helping us improve layout, content, and performance.
You can manage, disable, or delete cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.
4. Order Fulfilment & Third-Party Services
To process and deliver your orders, we work with a number of trusted third-party service providers. These include Shopify, which powers our e-commerce platform and securely hosts your account and order data, Shopify Payments and PayPal for encrypted payment processing, Meta and Google for advertising delivery and performance measurement, email service providers for order confirmations and shipping notifications, and logistics and shipping carriers responsible for delivering your orders.
As part of our commitment to fast and reliable delivery, we operate through a network of fulfilment centres strategically located across the United States and other regions. Your order is automatically dispatched from the fulfilment centre closest to you with available stock, ensuring the shortest possible delivery time. All products, regardless of which fulfilment centre they ship from, undergo the same rigorous quality control inspections before dispatch.
Each third-party provider we work with is contractually obligated to handle your data in accordance with applicable U.S. data protection laws. We only share the minimum amount of data necessary for each provider to perform their service.
5. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, maintain accurate financial and transaction records as required by U.S. law, comply with our legal and regulatory obligations, resolve disputes and enforce our agreements, and provide you with ongoing customer support related to past orders.
If you request deletion of your personal data, we will process your request within 30 days of receipt. Please note that certain data may need to be retained for legal, accounting, or compliance purposes even after your request is processed.
6. Your Privacy Rights
Depending on your state of residence, you may have the following rights regarding your personal data: the right to know what personal data we collect and how it is used, the right to request deletion of your personal data, the right to opt out of the sale or sharing of your personal data, the right to correct inaccurate personal information, and the right to non-discrimination for exercising your privacy rights.
To exercise any of these rights, please contact us at contact@flarestead.com. We will acknowledge your request within 48 hours and complete it within 30 days. If we require additional time due to the complexity of your request, we will notify you accordingly.
7. International Data Transfers
Where your personal data is processed by third-party services located outside the United States, we ensure that appropriate safeguards are in place to protect your data in accordance with applicable U.S. privacy requirements.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include SSL encryption on all pages and transactions, secure server infrastructure provided by Shopify, regular security assessments and monitoring, and restricted access to personal data on a need-to-know basis within our team.
While we take every reasonable precaution to protect your data, no method of transmission over the Internet is 100% secure. We encourage you to use strong passwords and to contact us immediately if you suspect any unauthorised activity on your account.
9. Children's Privacy
Our website is not intended for individuals under the age of 13. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 13, we will take steps to delete that information promptly in accordance with the Children's Online Privacy Protection Act (COPPA).
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. Any changes will be posted on this page with an updated revision date. For significant changes, we may also notify you via email. We encourage you to review this policy periodically to stay informed about how we protect your data.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us at contact@flarestead.com. You also have the right to lodge a complaint with the Federal Trade Commission (FTC) at ftc.gov if you believe your data protection rights have been violated.